Quick look
Start with the sections that matter most to you. If you want to understand how we evaluate listings, see our inclusion criteria.
Overview
Prefers established English properties and company entities; not ideal for beginners.
Last reviewed 2026-06-22.
About this network
Rakuten Advertising (formerly Rakuten Marketing) focuses on premium retail brands with strict review, preferring established media and company entities.
Who it fits
- Best for
- Traffic-rich English media sites, company entities, fashion/lifestyle verticals
- Not ideal for
- Solo beginners, Chinese-only sites, or publishers without ACH readiness
Notes for Chinese publishers
Pros
- +Premium retail brand inventory
- +Fits established English media sites
- +Commission structures can work for high-AOV categories
Watch outs
- −Company entities more common
- −Hard for solo beginners
- −Unfriendly payout rails for Chinese publishers
Signup steps
- Submit publisher application with media credentials
- Await Rakuten review (can take weeks)
- Apply to specific brand programs
- Promote per brand compliance rules
Commission & requirements
- Commission range
- 2%–15%
- Cookie Duration
- 30 days
Can Chinese users apply?
- Individual applicants from mainland China are often declined
- ACH/check primary; mainland individuals usually need US banking or intermediary services.
- Chinese-language promotion may be restricted per platform policy
Payout details
- Minimum Payout
- $50.00ACH/check primary; mainland individuals usually need US banking or intermediary services.
- Payout Cycle
- Net-30Commissions lock and pay per merchant return windows and network policy.
- Currency
- USD
- Tax Forms
- W-8BEN
Read before applying
- New solo sites without traffic history
- Content mismatch with premium brands
- Missing media kit or traffic proof